David,

If you're still using spreadsheets or a notepad to track your leads… you're not alone. But let’s be real: that system is probably costing you thousands.

Missed follow-ups.

Leads that go cold.

Quotes that never get sent.

People saying “I’ll think about it,” and then ghosting.

Not because you’re lazy. You’re just juggling everything — quoting, painting, running your crew, answering calls at 7PM. That’s why we’re hosting a live demo on April 15th at 10AM PST/1PM EST with DripJobs.

We’re walking through exactly how painting contractors are using it to automate follow-ups, keep jobs moving, and actually grow their business without burning out.

Here’s what we’ll show:

How to automatically follow up with every lead (text + email)

How to organize your pipeline so nothing slips through the cracks

How to schedule, quote, and even get paid — all in one place

This isn’t some techy software pitch. It’s real tools, built for painting businesses just like yours. If you're tired of leads going cold just because you didn’t reply fast enough — this is for you.

Register now for the live demo

Talk soon,

Tyler

P.S. Maddox was scribbling notes in his truck and texting quotes when he remembered. Since switching to DripJobs, his follow-up rate shot up, and he doubled his booked jobs in a month. You don’t need to work harder — you just need a better system. Join us tomorrow

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

If you're still using spreadsheets or a notepad to track your leads… you're not alone. But let’s be real: that system is probably costing you thousands.

Missed follow-ups.

Leads that go cold.

Quotes that never get sent.

People saying “I’ll think about it,” and then ghosting.

Not because you’re lazy. You’re just juggling everything — quoting, painting, running your crew, answering calls at 7PM. That’s why we’re hosting a live demo on April 15th at 10AM PST/1PM EST with DripJobs.

We’re walking through exactly how painting contractors are using it to automate follow-ups, keep jobs moving, and actually grow their business without burning out.

Here’s what we’ll show:

How to automatically follow up with every lead (text + email)

How to organize your pipeline so nothing slips through the cracks

How to schedule, quote, and even get paid — all in one place

This isn’t some techy software pitch. It’s real tools, built for painting businesses just like yours. If you're tired of leads going cold just because you didn’t reply fast enough — this is for you.

Register now for the live demo

Talk soon,

Tyler

P.S. Maddox was scribbling notes in his truck and texting quotes when he remembered. Since switching to DripJobs, his follow-up rate shot up, and he doubled his booked jobs in a month. You don’t need to work harder — you just need a better system.

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

Most painters think they need more leads. But the truth is — more leads won’t help if you don’t know where the real problem is. Here’s what we look at inside every painting business:

Leads – Are they coming in consistently? And from where? If you’re not tracking whether they came from Facebook, Google, referrals, or somewhere else… you can’t double down on what’s actually working.

Set Rate – How many leads are you actually speaking to? If most aren’t answering, it’s either a quality issue — or your follow-up needs help.

Close Rate – Of the quotes you’re sending, how many say yes? Low close rate usually means a weak sales process, poor trust-building, or quoting the wrong people.

Average Job Size – Are you charging enough? Are you upselling? If your job size is small, scaling gets real tough. Most painters are undercharging and don’t even realize it. And that’s just on the sales and marketing side…

If you’re not tracking these numbers, it’s almost impossible to grow. You can’t fix what you don’t see. That’s why we’re hosting a live DripJobs demo tomorrow @ 10AM PST / 1PM EST.

We’ll walk through how painters are using automation to track these numbers and fix the bottlenecks that are holding them back.

Register now for the free demo

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

I hear this a lot: "My city is too small. There's not enough work here."

If you've ever said this, trust me, you're not alone.

But here's the thing: smaller cities aren't a disadvantage. They're your secret weapon.

Here's why: A smaller audience doesn't mean fewer opportunities but more visibility. Your ads cost less, get seen more, and quickly turn you into a local household name.

Take Mike, one of our clients in a city with just 95k people. A year ago, he was worried Facebook ads wouldn't work.

Fast forward to today: after just 12 months with us, he's generated over 1.1 MILLION views, meaning, on average, locals have seen him nearly 11 times in the past 12 months alone.

And because of that, he has booked 400+ estimates, and that is only from people reaching out directly through our system.

Mike isn't just visible; he's unforgettable.

He positioned himself not as the cheapest but as the premium, highest-quality painter. We paired this approach with smart remarketing and professional systems, giving him the polish of a franchise but keeping that local, personal touch his customers love.

So, the question isn't whether there's enough work in your area; it's whether your marketing makes you impossible to ignore. Ready to dominate your market like Mike?

Let's jump on a quick call. I'll show you exactly how we did it and how you can replicate that success.

Book Your Strategy Call Now

Talk soon,

Tyler Bains

P.S. Every day you wait is another day your competitors build stronger relationships in your area. Remember, the best time to plant a tree was 20 years ago, the second-best time is today.

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

Still running your ads after quoting jobs, managing crews, and trying to get home before dark? That might be the most expensive mistake you're making.

The problem isn't effort, it's execution. You don't need more ads. You need smarter tests, timed right, with a budget and strategy behind every move.

Here's where most painters go wrong: They go in blind. There is no data, no strategy, and no idea what works; it is just gut instinct and hope it lands. One of the first tools they reach for? ChatGPT.

They assume it somehow knows what good ad copy looks like. So they ask it to write an ad, pair it with a random image or a quick video from a job site… and launch.

Then two days later, they wonder why the leads suck, or worse, why nothing happened.

The truth is, you can't test everything at once. The best ads do not come from throwing spaghetti at the wall; they come from testing one variable at a time and letting the data guide the next decision.

And that is how we approach new strategies (AI in particular). In the last two weeks, we tested AI creative with caution.

We are not replacing everything with AI, but where it makes sense.

What worked for warm traffic:

In one painting business, we used remarketing ads (ads that follow the homeowners around the internet) with animated photos of the owner with a known mascot in front of familiar local houses. It crushed because the audience already trusted the faces and the brand.

On the other hand, we tested this in four different markets with cold traffic and did not have the same results. With cold traffic (or people who don't know who you are), nothing beats a real face, a real voice, and a clear offer.

That is why our highest-performing ads come from founder-led ads. They build trust. In the eight accounts we've tested AI creative in over the past 7 days, we've seen the following:

37% increase in click-through rates

48% reduction in cost per lead

Are conversions perfect? We won't know just yet. But the early signs are solid, and because we only test one thing at a time, we actually know what's working and what's not.

If you are still running your ads or are thinking about it, ask yourself this: Could you do that while quoting jobs, managing your crew, and handling day-to-day work? Or back the budget to test tens of thousands into these campaigns?

Probably not. Because if you're spending 100% of your ad budget & time just trying to keep up, you're not learning anything.

You are just hoping something sticks.

So, if you want to stop the guesswork and build an advertising system that will consistently bring in five & six figures of added revenue, schedule a time with our team below:

Book a strategy call →

Let's stop guessing. Let's start growing.

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

Let's cut the fluff, if it's April and you're still "waiting for things to pick up," you are already behind.

Mike isn't. He signed up with us on February 16th. When he signed on, his business was brand new, just under a year old and had no real marketing/sales system. Just a solid crew in a small town in interior British Columbia.

In just March alone, here is what happened:

$40,703 closed

7 jobs sold

19 estimates sent

45 leads generated

$1,292 in ad spend

That's 31X return, and now he's scrambling to hire crew #4 to keep up. Here's the part that'll sting; He's still in school full-time. Not part-time trades or night classes, full-time engineering.

This isn't some guy with 10 hours a day to cold call or knock on doors. He's just running the right system, ads that work, follow-ups that convert, and a sales process that doesn't rely on luck.

Meanwhile, most painters are still giving the excuses:

"It's been a weird spring…"

"We're getting leads, but they're not converting…"

"Homeowners just aren't ready yet…"

The truth? Mike's not special. He just didn't wait. Here's what changed:

Hyper-local ads that pull in homeowners already looking to paint.

Lead follow-up system that makes sure no one slips through the cracks.

Quote-to-close strategy that gets buy-in before the estimate.

And now his phone won't stop ringing. So if you're still hoping your referrals will start rolling in again… Or if you're telling yourself you'll "look into ads next month,"...

Just ask yourself: "How much is it costing me not to have a proper marketing system every single week?" Schedule a call below if you're ready to get consistent sales, scale smart, and build something that lasts.

Book a Strategy Call Here

Talk soon,
Tyler Bains

P.S. Most painters wait too long and then panic in September. Mike made one wise decision in February, and now he'll cruise through the fall while everyone else is scrambling. If you're serious about scaling, it starts today.

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

Every painter says the same thing:

“We do high quality work.”

“We’re affordable.”

“We care.”

But so does every Chuck-in-a-truck with a Facebook page and every franchise loaded with college kids and clipboards.

If you don’t clearly explain why you’re different, homeowners lump you in with everyone else and choose the cheapest quote.

Here’s how you change that:

Step 1: Figure out who you’re actually up against. Look at the names showing up on your quotes. Are they lowballing you? Using slick branding? Are they just everywhere online?

Step 2: Find the weak spot in their message. Franchises often look polished, but they rotate through painters and offer no consistency. Chuck-in-a-truck offers cheap prices, but disappears on day two. You? Maybe you’ve been in the same area for 10 years, have a crew that’s been with you forever, and always show up when you say you will. Make that known.

Step 3: Flip the frame. If they talk price, you talk why hiring cheap ends up being more expensive. If they talk fast jobs, you focus on quality and your warranty. If they look clean online, you put your 100+ reviews front and center and build trust before they ever meet you.

We do this with every PaintLaunch client. We ask who they’re bidding against, then look at the competitor’s ads, reviews, and messaging. From there, we craft campaigns that position you where they can’t follow.

The goal is simple. When homeowners look at your quote, it should feel different. Safer. More trustworthy. More professional. Like the obvious choice.

Book a Strategy Call Today

Talk soon,
Tyler Bains

P.S. Nobody remembers “affordable.” They remember the company with a clean look, real reviews, and clear communication. That starts with how you present yourself. Let’s get it right.

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

A lot of painting businesses I get on the phone with say "Google is the best way to get leads & have the highest intent.”

That might have been true a decade ago, hell, even five years ago. But today Google PPC is dead for 90% of painting businesses.

Not because search volume disappeared or because Google changed. Because of who you are actually competing with.

You are not just trying to show up when someone searches "painters near me" but you are bidding against Angi, HomeAdvisor, and Thumbtack.

Angi alone spends over $500 million a year on Google ads. They do not care if they lose money on one lead, because they will sell that same lead to 4 painters and make it back.

Meanwhile you will be stuck paying $3-400 for one quote, hoping it closes. Most painters cannot afford to win that bidding war anymore.

Here is what is working instead:

Facebook & Instagram ads that target those same homeowners before they even search.

Remarketing systems that convert that traffic so your business is always top of mind.

Local positioning, showing up first on Google to having clean shirts, wrapped vans, and great reviews. People want to hire the business that looks like it’s winning. If you don’t stand out locally, you lose the job before you even quote it.

One of our clients near Lake Simcoe, Ontario made the switch from Google to this approach. In April alone they got: 92 leads. 43 quotes. $1,471 in ad spend. 27.8X ROI.

And he’s not the only one. This isn’t a hack, it’s just a smarter setup that fits how people actually hire painters today. If you’re still relying on PPC to get jobs, it’s only a matter of time before bigger companies price you out.

That window of opportunity is closing. Fast.

Book a Strategy Call Today

We’ll walk you through what’s working now, and whether your market still has room to move.

Talk soon,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

Most painting contractors have been burned by a marketing agency.

Maybe some premium agency sold you the dream, claimed they "specialize in painters," and got you hyped to work with the expert...

But after you signed, they handed you off to someone who didn't know your industry, didn't understand your business, and left you explaining everything - when you were paying them to figure it out.

Or maybe a cheap overseas agency said, "Trust the process," while you sat there with no idea where your budget was going and no leads to show for it.

Or worse… it was one of those coaching programs that gave you a plug-and-play ad, told you it "works for everyone," and then left you on your own to figure out the rest.

Whatever it was, it probably left a bad taste in your mouth.

Most agencies don't fail because marketing doesn't work. They fail because they don't take the time to understand your business. They treat your ad budget like play money and your market like a testing ground.

Here's what a real partner does instead:

Tracks every dollar and quote to make sure it's profitable

Handles the complex parts (strategy, targeting, follow-up systems) for you

Doesn't sell the dream. Just delivers.

That's what David needed.

He runs a solid painting company and talked to us 13 months ago. He didn't move forward at the time. He wanted to try other options first.

In the meantime? He worked with two agencies. One "premium" group that delivered two quotes in 4 months. One budget shop with zero experience in painting.

Finally, two months ago, he came back, and as of May 14th he has closed $28.2k off of just $508 in ads.

He needed the right system, built by someone who actually gives a damn and knows how to make this work for painters.

If this hits home, do this: Reply to this email or book a call below. We'll walk you through how we do things differently. Worst case, you take the insight and implement it yourself.

But if you're tired of wasting time and money and are ready for something that works, we should talk.

Book a Strategy Call Today

Talk soon,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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You're not too busy to grow.

You're just stuck on the same cycle most painting businesses never escape.

You get slammed with work in May, June, July, and August.

So you pause marketing. You stop selling.

You think, "I can't take on any more right now."

Then fall hits… and the phone goes quiet.

No leads. No jobs. No plan.

Now you're panicking, trying to sell in the year's slowest months.

That's the Capacity Hamster Wheel: Too much work to focus on growth → no growth →, not enough work →, back to panic mode.

You run the business. You do the work. But nothing moves forward.

"I'll grow once I catch up on jobs.”

Wrong. That's exactly why you can't grow.

You don't have too much work; you have too much work for how small your business is.

The only way to hire, expand, or build absolute consistency is to sell now and fill your pipeline before the next slow season.

If you want to build an honest company, you've got two options:

Stay stuck being the business.

Or finally, commit to building it, around predictable leads, booked quotes, and consistency year-round.

We help painters do the second one. Not with fluff. Not with one-size-fits-all ads. With a system built around trust-based marketing that feeds your pipeline and frees up your time.

If you're ready to break the cycle and scale with control, Book a call, and we'll build the plan with you.

Book a Strategy Call Today

Talk soon,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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I was re-reading Buy Back Your Time by Dan Martell this weekend, and it hit me...

Most painting business owners stuck at the $50 to $100K/month range need this book more than they need another lead.

Dan talks about something called The Pain Line.

It's the point where the business is "working," but it only works because you do.

And eventually, that weight starts to break you down.

You're quoting in the truck between jobs. Answering client texts at 9 pm. Trying to figure out ads at midnight. Then, wake up at 6 am to keep your crews moving.

It's not sustainable, and you know it. Dan breaks down something called the replacement ladder to fix just that.

It's the step-by-step process for buying back your time, starting with the lowest-value tasks and working up.

For painters, that usually looks like this:

Admin tasks (emails, receipts, customer updates)

Production (painters, crew leads, etc.)

Marketing (generating leads, follow-up, ads)

Production coordination (scheduling, punch lists, job tracking)

Sales (quoting, closing, upselling)

Leadership (building the business)

Most contractors never get past step 2. But if you want to grow, not just survive, you eventually need to buy back everything except sales.

Sales & leadership is the last thing to go because it's your highest leverage skill.

So, if you're feeling stretched thin right now, your days are jammed, and growth feels stuck, start thinking about buying back time, not just getting more done.

The Pain Line is real. You either break through it or burn out from it.

Hope that helps,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Do you know your numbers? How well do you really know them?

If you can't answer in under 10 seconds what your set rate, close rate, and average ticket size are… you're flying blind.

And that's likely why your business feels stuck. Let's fix that.

Here are the three sales metrics that give you total control over your growth:

1. Set Rate. This is how many leads actually book into quotes.

Healthy ranges:

Referrals: 95–100%

Meta ads (run properly): 50–60%

Goal: 60–70% overall

To improve it:

Fast follow-up (within 5 mins)

5–7 phone calls per lead

Email/SMS nurturing over 15+ days

2. Close Rate. How many quotes turn into jobs?

Healthy ranges:

Referrals: 80–100%

Meta ads (run properly): 35–50%

Goal: 40–60% overall

If you're under 35%:

You're not presenting live

You're not following up (3–5 times minimum)

You might be quoting unqualified leads

3. Average Ticket & Profit Per Job. This tells you if you're attracting the right clients in the right markets. *Note; this is extremely subjective and is generalized. With different markets & services this can be very different.

Healthy ranges:

Revenue Per Job: $5000+

Gross Profit Per Job: 40-50%

Under $5K/job or less than 50% gross profit? You might need:

A better lead source

A stronger sales process

To charge more

And remember, a $7K job at 15% profit is the same as a $1K job at 80%. Track profit, not just revenue.

Now, if you're already doing all of that... Here's where you separate yourself from 99% of painters:

Are you tracking results by lead source?

By zip code?

By specific ad?

That's what allows you to scale. Not just stay busy. When you know which zip codes close best, which ads generate high-ticket jobs, and which sources bring the worst tire kickers, you stop wasting money and start doubling down on what actually works.

That's the level we operate at.

At PaintLaunch, we track all of this. And that's why the painters we work with don't just get more leads… they get more of the right leads, quote better jobs, and grow on purpose.

If you want to scale, stop guessing. Start measuring.

Book a Strategy Call Today

Talk soon,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Some agencies promise exclusivity.

Then, they quietly take on another painter just down the road. Same zip code. Same ads. Same audience. That means you're spending money… to compete with your budget.

We've seen it too many times:

Two painters unknowingly running identical ads in the same market

Homeowners seeing both, clicking the cheaper one, ghosting the other

Agencies are getting paid twice while pretending it's "different service areas."

Here's how to tell if it's happening to you:

Ask directly: "Do you work with anyone else in [Your City]?” If they hesitate, you've got your answer.

Request ad samples: Compare what they show you to ads you already see. If they all look the same, that's a red flag.

Check with your competition: Ask around. Most painters will gladly tell you who's running their ads.

At PaintLaunch, we don’t play that game. One painter per city. Locked in writing. Your market = your leads. If someone else applies from your area, we tell them it’s taken.

It’s how we’ve helped painters build predictable pipelines without cannibalizing their own results.

If that sounds like what you’re looking for, check if your area is still available.

Check If Your Area Is Still Free Here

We’ll walk you through the system, show examples of it working in real markets, and let you decide if it’s the right fit. If your city’s already claimed, we’ll tell you.

Talk soon,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Ever met a lead who sounded interested… but the second you gave them the quote, it felt like the air got sucked out of the room?

Yeah. That’s not just bad luck. Let me explain in under 2 mins how you can fix that.

That’s what happens when the first impression is off.

Before they met you, they'd already decided whether you were “the guy” or just another painter they had to call.

Not because of your price. But because of how they saw you.

There’s a study that proves this.

Back in the 1950s, a group of students were told a guest professor would be giving a lecture. Half the class was told the guy was “warm and personable.” The other half? “Cold and distant.”

Same professor.

Same speech.

Same classroom.

The difference?

The "warm" group gave him glowing reviews. Thought he was funny, smart, and even inspiring. The "cold" group? Said he was boring and hard to understand.

Same dude. Different frame.

That's exactly what's happening with your quotes. You’re walking into homes as the trusted local pro, or the random painter off a Google list.

And it has nothing to do with how well you paint.

It's perception.

And if you don't control it, you lose the job before you even open your mouth.

Here's the good news: you can absolutely control the frame.

We do it every day for our painting partners:

Ads that showcase your team, your reviews, your story.

Remarketing that walks people through your process and builds familiarity.

Follow-ups that make you feel like the go-to painting company in town.

Lastly, and arguably the most important. The "thank you" video for scheduling the quote. Preframing the expectations for the quote and team.

This isn’t some woo-woo stuff, either. It's psychology.

People don't pick the "best" painter. They choose the one they trust first.

If you want to walk into quotes where the homeowner already sees you as the obvious choice...

Book a Strategy Call Today

We'll show you how we engineer warm leads before you show up.

Talk soon,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Hey,

If you’re slow right now and need to inject some cash in the next two weeks, this is for you.

Here are 3 ways to generate more jobs without spending a dollar:

1. Reactivate old leads with an offer they can't ignore

Pull up every lead from the last 6–18 months. Offer a Summer Showcase Special with priority scheduling, a paint upgrade, or even a free exterior giveaway. One lucky customer wins it, and everyone else gets $500 off if they book by the end of the month. You create urgency, reward fast action, and bring back people who already know you.

2. Call your past customers, but don't pitch

Just check-in: "Hey [Name], how's the paint job holding up?" Then… “If you know anyone thinking about painting, we're giving both you and them a $500 credit when they book." Simple. No pressure. Just a referral loop that rewards everyone.

3. Knock doors or call property managers

If you don't have past clients or have already tried the first two, this one always works. Knock for 1-2 hours, or call local property managers offering free estimates and seasonal pricing.

Do that for 5 days straight, and you'll walk away with 5–10 quotes.

It's manual, but it's free and proven.

Every one of these plays works because you're giving before asking.

Free upgrades, priority spots, referral rewards, all high-perceived value, no hard sell.

And if you're thinking, "This is the kind of stuff I wish someone were just doing for me…”

That’s where we come in. We don’t knock doors—but we build the system that brings in the same results (without the sweat).

We work with painters doing $25K/month or more and install a system that constantly improves without you lifting a finger, no researching, testing, or guessing.

We've tested these exact plays across 7- and 8-figure painting companies. And the ones we share publicly? That's just the tip.

If you want a quick overview of how we do it, watch the video below and see how our system works step by step.

Our 8-Figure System Training - 6 Mins

Keep Crushing It,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Local SEO won't flood your inbox overnight.

But when it kicks in, it generates the warmest, highest-converting leads your painting business will ever see.

Jake is a prime example. He had worked hard for the last 3 years to get over 70+ Google reviews, yet his phone barely rang (one to two leads/m from Google).

After we made just nine specific tweaks, within a single month, he had 11 total leads (seven calls, four web leads) and a top 3 ranking for his market's searches.

Our Local SEO team, with a decade of insight, privately perfected this strategy over the past 3 months. Now, we're publicly opening exactly four spots for a case-study batch for June.

Here is what we are already seeing:

Carl: No rankings with three to four calls/m → 19 calls in May.

Nick: Zero calls for six months → 10 calls last month.

Chris: Jumped from one call/m → 9 calls per month.

So here is the deal: If you start working with our team, you will get our full Local SEO service complimentary for 3 months. No extra hidden fees, and no setup charges.

We are only taking on businesses that have the following for this offer:

You have at least 10 Google reviews.

Your monthly revenue is 25k+, and you want a long-term brand.

You are ready to leverage multiple marketing channels (not just SEO).

Spaces will go fast. Click below to see real client results and secure your place now.

Click Here To Save Your Spot & See Results

Talk soon,
Tyler Bains

P.S. Here is a quick preview of Carl's results below

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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If you've already got a couple dozen Google reviews, you're ahead of many painters.

But here's the question: How much are those reviews worth to your business?

Let's break it down. Say you're searching for "house painters [Your City]."

You have 42 reviews. Your competitors have 90, 110, and 65.

The average? 88. So that is your new target.

Now, in a city of 500,000 people, there are usually 300-400 monthly searches for "house painters." If you had the best review profile on the page, and just 1 in 3 picked you...

And even if only 20% of those turned into quotes...That's 20-30 quotes a month. Even if you closed just 20% of them, what would that be worth? Tens of thousands easily.

And the best part? Reviews don't just get you leads; they help you close them. A recent survey showed 92% of homeowners check reviews before hiring. Nearly 90% read 3-10 reviews minimum.

More reviews = more trust = higher close rate and better pricing power.

So here's what to do to get more reviews and make it worth it:

1. Right after the final walkaround, once they have confirmed they are happy with the project. Ask them for a favour before you leave. Keep the review link saved in your notes, and text them over the link. Stand with them, help them open it and guide them through the process.

2. Ask twice, once in person and once by text a day later. Send a text like the example: "Hey John, thank you again for having us. Just wanted to make sure you got that link to leave a quick review. Leaving one helps more than you'd think, and it really makes a difference for small, local businesses like ours. Thanks again."

3. Make it worth it for your team. Bonus them with $50-$100 when their name gets mentioned in a review.

4. Be review-worthy. Little thank-you gifts or above-and-beyond touches go a long way.

Will this take time and effort? Sure. But if 30 to 40 reviews land you even two extra jobs this month... it is a no-brainer. Remember, you are already doing the hard part, finishing the job.

So now go cash in on it.

Talk soon,
Tyler Bains

P.S. If you're serious about turning your Google reviews into actual leads, we've perfected a Local SEO system built specifically for painters. See the results other painting businesses are already getting and...

Book a free strategy call with our team here.

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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As I am sure you know, airlines do not charge the same price year-round. They use something called Off-Peak Pricing

But most painters keep the same prices in December as they do in June... which makes no sense.

So what can you do? Do the same thing but repackage it. One we like to use is an "Early Bird" Promo.

While you're quoting a interior job this summer, say this...

“If you're open to doing this in December or January, we have a winter promo that saves you some money. We only offer a few of those each year to keep our guys busy, want me to check availability?”

This builds urgency, makes it sound exclusive and smooths out the year. That one line has helped our clients book 3-5 winter jobs a month, months in advance.

And this does three things...

Fills your "dead" months early.

Makes you look organized and in demand.

Leaves more capacity for clients that need it done yesterday.

So worst case? They want the summer rate.

Best case?

You smooth out your entire year without adding a single dollar to your marketing budget, and you have more capacity for clients that need it done NOW.

If you want a system that helps you generate those quotes in the first place and fills your pipeline all year that's where we come in.

We work with painters everyday to ensure they're not guessing where the next job is coming from. Ads that convert. Follow-ups that close. Systems that grow with you.

Book a Strategy Call Today

Talk soon,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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"What gets measured, gets managed..." - Peter Drucke

And what doesn't? Your leads. Your close rate. Your revenue. Even your peace of mind.

I was on a call with one of our clients, Cole, trying to figure out why May felt so much slower than April.

His Facebook ads were still bringing in $30-40K/month in repaints…

But his revenue had dropped. And he had no clue why. So I had him fill out our internal tracking sheet.

It wasn’t the ads. It wasn’t the leads. It was the referrals and repeat work - they had nearly tripled in April. That one source had quietly carried his best month. And when it dried up in May, everything dipped.

He was shocked. You could see the lightbulb go off.

Facebook had been steady the whole time - and wildly profitable. So we doubled his ad budget. And by early June, he’d already matched May’s numbers.

None of that would’ve happened if he hadn’t seen the data by source. He was flying blind. So here's something simple you can do today that 95% of painters won't:

Steal Our 2024 Internal Tracking Sheet

It'll show you what's working and what's wasting your time. That's how the top 5% of painting companies scale with confidence instead of guessing.

At PaintLaunch, we do this daily; generate leads and build real marketing systems so you know what's working, what's broken, and where to grow next.

If you're ready to dial in your numbers and finally stop wasting time…

Book a free strategy call here:

We'll review your current setup, find the gaps, and show you exactly how to get more quotes and jobs without the chaos or spending more.

Talk soon,
Tyler Bains

P.S. If you’re not tracking where your leads and jobs are coming from, now’s the time to start. Scroll back up, grab the tracking sheet, and use it for the next 30 days. You’ll be shocked at what you learn.

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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You might be the best painter in your market.

Clean lines. Solid crew. Happy clients.

But if no one knows about you, it won't matter.

The hard truth is good painter with great marketing will beat the great painter with no marketing every single time.

Not because they're better. Because they're seen, trusted, and chosen first.

If you still rely on word-of-mouth to scale, you're putting your growth in other people's hands... and hoping they keep talking... which will make it nearly impossible to ever have predictable growth.

It's not just how well you paint - it is about how well you are positioned and how potential clients see and understand your value.

If you're tired of being the "best-kept secret," it might be time to fix that.

Book a call here if you're ready to stop waiting and start scaling

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Most painting businesses don't have a sales problem. They have a follow-up problem.

Augusta Lawn Care ran a study across 100 of their franchise locations.

Here's what they found:

Before any follow-up, the average close rate was 36%

After just three post-quote follow-ups, the average jumped to 68%

That's nearly double the booked jobs - with the same leads.

Now, Augusta isn't small-time.

They have over 150+ active locations and do north of $75M/year in revenue. These guys are systems-first. They don't rely on memory or "gut feeling" to run a business.

And neither should you.

If you're only reaching out once or twice and moving on... you're leaving a lot of money on the table.

We build systems for painting contractors that make this automatic. Every lead gets followed up with - at the right time, in the right way.

No deals are slipping through the cracks. No need to remember who to call back.

The result? More quotes booked. Higher close rates. And way less stress.

If you're tired of chasing cold leads and want a system that works...

Book a free strategy call here

We'll show you exactly how it all works.

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

Let's settle something argued since the dawn of sales and marketing...

Was it a bad lead vs a bad sales process?

If you've ever thought, "These leads suck. No one's picking up. No one's serious." - I get it.

But here's the thing; unless you're scoring every lead the same way, you're just guessing.

Inside PaintLaunch, we use a scorecard that cuts through the noise. It shows whether you've got a lead quality or a sales process issue -so you know exactly what to fix.

Here's how we define a quality lead:

The 4 Pillars of Lead Quality

Location / Income - Are they in a good ZIP with $80K+ income?

Urgency - Do they want the job done ASAP or 6 months from now?

Accuracy - Did they give a real name, phone, or email?

Responsiveness - Can you reach them within five dials?

If a lead scores high, it's not the lead. It's likely the follow-up, the sales script, or the offer.

But if you're seeing things like:

10%+ fake numbers?

3+ month timelines?

10%+ outside your service area?

That's when we dig in and fix the funnel.

We tweak the geo, update the ad copy, change the offer, validate the form - whatever it takes to filter for better-fit leads.

Marketing brings the hand-raiser. Sales bring the close. If either side is broken, you'll feel it.

If you're ready to stop guessing and finally get a system that tracks, filters, and improves your lead flow (and closes), book a call here:

Book a free strategy call here

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Ever wonder what you could do with that list of hundreds of leads that never booked into quotes?

Maybe the quotes that never turned into projects? Or even those previous customers who haven't heard from you in months?

Most painting companies are not using email right. And if you're not emailing, or worse, sending overly corporate blasts, you're leaving easy money on the table.

So here is how you can start writing better emails & get more out of your advertising in less than 10m's...

Before you do anything, segment your emails. Separate leads, quotes and past customers. This way, you can write targeted emails that get opened. The data supports this, too. HubSpot found segmented emails drive nearly 50% more conversions than unsegmented lists.

Then start writing your emails. Keep it personal and straightforward. Ditch the fancy formatting. Write your emails as if you were emailing them directly. Plain text emails = better deliverability.

Lastly, create & match your preview text to your subject line, so if your subject line sparks curiosity (ex, "Still Thinking of Painting?"), your preview should personalize the message. Mention their name and hint at the value they'll receive.

We tested 60+ subject lines and found two that crush it.

"RE: Painting Estimate" (62.2% open rate). Perfect for nurturing recent leads. It looks personal, conversational, and relevant, making it irresistible to open.

"Still Thinking of Painting?" (77.1% open rate). Ideal for reactivating old leads. It gently taps into their original interest, sparking curiosity and action.

But why should you bother with this? The AVERAGE return for email marketing is $36 for every $1 spent.

You've already spent good money generating those leads. Not emailing them is like leaving cash sitting on a table.

We have clients who sent just ONE well-crafted email to a list of 1,500 leads and booked 16 quotes immediately. Imagine doing that every month.

If you would rather have professionals handle this for you every month, click the button below and schedule a call.

Book a free strategy call here

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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You probably don't wake up worrying about AI optimization, but maybe you should start.

Every single day, ChatGPT handles around 1 billion searches. And soon, homeowners won't just be Googling "best painter near me."

They'll be telling AI agents, "Book me three free painting quotes."

If you're not optimized, you won't even be in the conversation.

The good news is that AEO (AI Engine Optimization) is just Local SEO, just taken a few steps further.

And most of you are halfway there.

Before we begin, I want to issue a fair warning: this gets a little technical. If you like tactical stuff, keep reading. If not, you can stop here.

Citations & Directories: Citations are online listings in your city, such as the BBB, Bing Places, Yelp, Angi, and Houzz. These are non-negotiables.

AI systems look for consistent NAP (Name, Address, Phone) across trusted sites. Think...

Google Business Profile

Bing Places

BBB

Yelp

Angi

Houzz

Local city directories (ex. Chamber of Commerce, city-specific business listings)

Reviews: Don't rely only on Google. You want ~10 reviews on platforms like Yelp, BBB, Houzz, Bing, and Angi because AI prefers businesses with reviews spread across the web. It is the new version of digital word-of-mouth.

Be Talked About: AI tools scan Reddit, Quora, and Facebook groups. That means you should...

Answer questions in homeowner threads

Mention your company naturally in local posts

Build chatter around your name = build trust

Business Relevancy: Is your business in the area they are searching for?

Do you offer the services they are looking for?

Do you mention all the words a "painting company" would say on the site?

The more "painter-y" your site sounds, the longer in business you have been, and the more active you are, the more AI likes you.

These are the exact steps that help our clients dominate Local SEO and AI rankings.

Chris, for example, just started showing up inside ChatGPT recommendations for painters in his area. More leads. Zero competition.

If you want to make sure you’re not left behind, schedule a call below

Schedule a Call Here

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Every week, I get asked the same question from painting companies...

"Why should we work with PaintLaunch?”

And it is actually pretty straightforward.

Results. We track everything, down to the exact ad that generated each lead, quote, and sale. No guessing, just clear ROI.

Our team. Everyone at PaintLaunch is a proactive killer. Most have more experience than me, and we're all based right here in Canada.

We're specialists. We only work with painting companies. We know your business inside and out because we've done this dozens of times already.

If you want to work with a marketing company that can actually produce results, schedule a call below.

Schedule a Call Here

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

If you have ever launched an ad (or your agency has) and watched it flop, and thought...

"What the heck went wrong?"

You're not alone. Most painting companies I chat with toss ads out like darts, hoping something sticks a bullseye.

But marketing that works does not come from throwing spaghetti at the wall.

It comes from knowing exactly when to ideate (create new ideas) and when to iterate (improve what's already working).

We do this for all the accounts we work on here. We break launching accounts into three phases.

Launch (ideation), optimize (iterate), scale (one/two ideations + many iterations + spending more).

We launch with three to seven proven ad styles we know work day in day out.

We look at which perform best in your market (usually two core styles) & iterate on it.

Once it's consistent, we scale. Creating smaller tests weekly to keep improving. Throwing in larger tests two to three times a quarter.

Simple as that.

And you can do this yourself in your ads...

First, figure out your top-performing headlines, ad copies, and creatives from the last three to six months. Let's say your top performing headline in May, June & July was "Thinking of Painting This Year? "

Next, tweak this headline (iterate) to something more timely "Thinking of Painting This Summer? ".

Lastly, run them against each other & see which performs better. Every quarter, you can run a new idea, in this case, a headline like "Want to Transform the Look of Your Home? "

Now imagine having access to data from dozens of locations across North America, making minor tweaks weekly with a six-figure ad spend in just one month.

That could be pretty powerful, right?

That's what we do monthly.

Analyze all ads, create core interactions of what's already working & ideate new ones to test for all of our clients.

If you want to use a proven advertising system backed by real data, you can book a call with me here.

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Let’s cut straight to it. Most contractors love the idea of scaling until reality kicks in.

About 80% of the time, clients pause or cancel due to problems we warned them about upfront.

So, to save you (and us) time, here's when you should NOT work with PaintLaunch:

1. You won't work on your sales skills (50-55%)

If you're not willing to improve how you close and follow up, our system won’t work for you. As you can imagine, closing at 20% vs 40% would half your marketing results. We can get the lead, help you schedule it in & nurture them, but if you can't close, our system is not for you.

2. You are already overwhelmed with work (30-35%)

If your crews are maxed out, adding a flood of new quotes isn't the solution; it's gasoline on the fire.

We've seen too many contractors pause ads to play catch-up. Scaling requires systems for scheduling, hiring, and production. Without them, our leads won't help; they'll make things worse.

3. You expect miracles overnight (15-20%)

Now this is very uncommon, but occasionally the people we sign on will expect hundreds of leads week one. If you're chasing instant results or huge promises, that's not us. Our strategies build real growth system, but results compound over weeks and months, not days.

Marketing takes consistency, patience, and execution.

But if you're ready, like really ready to build a scalable painting business with predictable leads, clear sales processes, and systems that support growth, let's talk.

We'll break down exactly what it takes to thrive with our strategies.

Schedule a Call Here

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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There are three silent killers of Meta ads.

And no, it's not the usual stuff.

Not your creative.

Not your copy.

Not even your offer.

These are backend settings that quietly destroy ROI without you even realizing it.

If your leads are out of state..

If you can't set any leads into quotes…

If your cost per lead feels high for what you're getting...

It's one of these.

1. “Interested In” = Meta’s worst targeting setting.

If someone wants to move to New York but lives in Denver… Meta still lets them see your ad.

Because they're "interested in" your area. Not helpful when you only paint in one city.

Fix: Inside your campaign settings, remove "Interested In." Switch to "People living in this location."

It cuts junk traffic instantly.

2. Using manual-fill forms only.

Instant forms sound great - until you realize people don't remember filling them out.

They get auto-filled with junk info.

Leads ghost.

Your set rate tanks.

You waste hours chasing people who never actually wanted a quote.

Fix: Switch to manual fill forms. It's one toggle. This way, they have to type in their email & phone number manually. You'll get fewer leads, but they'll actually answer the phone.

3. Sending Meta your offline results.

If you're not feeding quote and job data back to Meta, you're making it guess what's working.

Meta doesn't care about cost per lead.

It optimizes for conversion, but only if you tell it who the converter is.

Fix: Use offline events or Zapier to send booked jobs and quotes back to Meta. Once it knows, it starts finding more people like them.

None of these takes more than 2 minutes.

But they're the difference between...

Getting out of the city leads to those who will never convert.

Leads who ghost vs ones who close on the spot.

20% cost of marketing vs an 8% cost of marketing

Now, if that helped, and you want to see how we implement this & many other strategies for the painting companies we work with, click below.

Schedule a Call Here

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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You already know you wear too many hats (just like how all the coaching programs have told you 473 different times in 83 different ways).

When you've got your first crew handling the work and delivery dialed in, spending hours fiddling with Facebook ads, testing dozens of creatives, and flushing thousands down the drain on mediocre results isn't helping your growth.

Marketing is usually the next hat you need to delegate.

We've seen clients who used to spend hours every day in their ad accounts go three whole months without even logging in, because they know it's handled, and they reduced their marketing costs by 83%.

That's what proper delegation feels like.

So if you are ready to stop wasting time (and money) guessing at ads, and see what it's like using a proven marketing system...

Watch this quick video and see exactly how the system works

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

You & I both know referrals are a huge part of any painting company.

Over 30% of the jobs we help book come from referrals alone, generated from the initial leads we create.

That's great, but there is one killer way to get more.

The Friends & Family Post. Let me explain...

After the final walkthrough with your customer, ask them:

"On a scale of 1 to 10, 1 being you would never hire us again, 10 being you would refer us to everybody, where are we at?"

You'll get two answers.

If they say 9 or 10. Smile. You now have permission to ask.

"Awesome, would you be open to snapping a quick photo so we can post it? Are you on Facebook by chance?"

Tag them in the post. Once they accept, every one of their friends will get a notification.

Their feed lights up. Friends comment. You reply or DM them.

Boom.

Referrals start coming in without needing to ask.

If they say anything under 9... No problem. Just ask.

"What would it take to make it a 10?"

It could be something small like a touch-up or better cleanup. Easy fix, and a chance to turn it into a 10.

Start doing this after every job, and you'll be shocked at how many easy wins you've been leaving on the table.

Let me know how it works for you.

Talk soon,

Tyler Bains

P.S. If you want to be able to get more jobs without referrals, schedule a call with our team here.

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

Most painters I talk to are stuck in the same loop. Booked solid one month, dead quiet the next.

They've tried the "usual" fixes.

Julian from Wilson Pro Painting was in that exact spot. Three crews. Door-to-door team. Solid sales process. Still stuck.

And then it all changed...

We rebuilt his marketing so homeowners trusted him before the quote was even booked. He added over 2M to his business. I just created a step-by-step video covering the ads, follow-ups, and positioning.

Everything.

So you can see exactly how we operate & how you can do it yourself

Watch the video here

Talk soon,

Tyler Bains

P.S. If you want to work directly with our team, schedule a call with our team here.

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

Two weeks ago, I got a notification from a past client, let's call him James.

James worked with us for 7 months. For every $1 he put in, he got $8.60 back (after our fees). Some months, it was over 11x from ads alone.

Plus the side benefits: referrals from those jobs, extra calls, and emails that weren't even tracked to ads.

Then last December, he decided to "cut costs." Marketing was the first thing to go.

At first, nothing looked too bad. The jobs generated from our leads were still coming through.

The referrals were still trickling in. His crews stayed busy. But here's the thing about cutting your marketing...

It doesn't hit you right away.

Fast forward to this August. James had 2 jobs booked for the entire month. His crews got laid off. His pipeline was bone-dry.

The notification was him checking in, letting me know it felt like starting from scratch again.

And that's exactly what happens when you stop filling the pipeline.

The work you have today was built on leads you generated weeks or months ago. Cut your marketing now, and 90 days later you'll feel the drop… hard.

If your marketing plan is inconsistent (or non-existent), the fix isn’t complicated:

Keep marketing even in “slow” months like December, January, and February.

Understand that today's leads are next quarter's revenue.

Work with a company that can build a solid pipeline consistently.

And the cost if you don't? James would tell you it's 3 months of scrambling, laying off your team, and fighting to rebuild the momentum you already had.

If you don't want to be in the same spot three months from now, schedule a call and let's build you a pipeline that doesn't run dry.

Schedule Your Call Here

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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"On average, 5x as many people read the headline as read the body copy. When you've written your headline, you've spent eighty cents out of your dollar."

- David Ogilvy

Because that's how people actually consume ads.

When you're running Facebook ads (or any ad), the hook in your video or the first line of your copy is your headline.

If it does not grab them instantly, nothing else matters.

The difference is, most painting companies treat headlines like an afterthought.

We treat them like the entire foundation of the ad.

We do not just throw a few headlines into all of our campaigns and hope for the best.

We test dozens, sometimes hundreds of variations to know what actually works.

Then, on the backend, we use AI tools to analyze every single hook across all our clients, on a weekly, monthly, and quarterly basis.

That lets us see:

Which headlines get more leads

Which brings in better leads

And which delivers the best ROI overall

This is why our ads produce some of the most predictable results in the painting space.

When you run ads with us, you're not testing with your money.

You are working with a constantly updated playbook backed by real data, improving every single month.

So if...

You are trying to advertise on your own with subpar results.

You have an agency that throws spaghetti at the wall to figure out what works.

You just want to get more quotes this month.

Schedule Your Call Here

You'll get to plug into a system that is already tested, refined and proven. Exact hooks, headlines and angles that convert in markets just like yours.

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

I had a call the other day with a painter who was ready to fire his agency.

He said: "I’m spending $1,200 a month and bringing in about $21,000 in jobs… but I just want more."

And I told him flat out not to switch.

Why?

Because if you’re spending $1200 and bringing back $21000, that’s already working.

Switching agencies won’t suddenly turn $21K into $100K overnight. Most of the time, chasing the next shiny thing just slows you down.

So when should you switch agencies? (or at least think about it)

You don’t know how many sales are actually coming from their work.

You have not seen real any return for 3+ months.

Communication is slow, it takes them 3 to 4 days to get back to you.

Updates are vague or nonexistent.

Results are inconsistent, spiking one month and tanking the next.

You have asked for changes or strategy shifts and nothing happens.

If you check those boxes, it might be time to move on.

At PaintLaunch, this is exactly why we run Roadmap Calls. We just walk through your numbers, talk through what’s working (and what isn’t), and figure out if making a change makes sense.

Either way, you’ll leave the call knowing where you stand and what your next step should be.

If you’ve been thinking about switching agencies...

Click here and book a Roadmap Call

Sometimes the best move is to stick with what you’ve got. Other times, it’s clear that something needs to change.

Talk soon,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

Let me tell you about two guys I know.

Greg’s been painting for 10 years. He does flawless work and has clients that rave about him.

He’s never broken $300,000 a year because all of his time and energy is spent on production.

Then there’s Kaleb. He started in February 2025. By August, he was doing $80,000 a month. His subcontractors do good work. He himself has barely touched a brush.

He's focused solely on systems for marketing and sales that keep his crews busy and his pipeline full.

Which brings me to the uncomfortable truth that most painters don't like to admit.

You’re not really in the painting business. You’re in the marketing and sales business.

The big franchises figured this out years ago.

A successful painting business doesn't need perfect production to grow to $1M, $2M, even $3M.

Will it help? Sure.

But the missing link for most is consistent marketing and a sales process that scales.

If you’re ready to double down on marketing and sales, let’s map it out together.

Click here and book a Roadmap Call

Talk soon,
Tyler Bains

P.S. I’m not saying cut corners on quality. But if you’re holding yourself back because you think “no one paints as well as me,” you’re missing the bigger picture. The market rewards the business that’s seen, not just the one that cuts the cleanest lines.

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

I wish I could tell you every painter could close a job in 3 hours flat. That would be a ridiculous claim.

But one of our clients just did exactly that.

Ads went live at 7:00.

First lead hit at 7:46.

They followed up at 7:57.

Quoted at 9:30.

Closed by 10:26.

Job booked in before lunch.

Now, to be real, the average sales cycle for a painting companies across hundreds of locations we have analyzed is 22 days from lead to close.

Meaning not everyone is going to have a same-day win like this.

But here's the point is; when you have proven ads, consistent follow-up, and a system to qualify homeowners fast… these kinds of wins aren't luck.

They're inevitable.

The way we launch new clients is simple:

You get onboarded, & we plug in the same ad campaigns we've battle-tested across dozens of painters.

Leads start rolling in within days (sometimes hours).

The first two weeks are all about collecting enough data to know which angles convert best in your market (the only variable).

Then we tighten the screws. Testing hooks, trimming underperformers, and dialing in to a predictable marketing engine.

Simple as that.

Most painting companies we work with are live in under five business days.

And when the system is running, slow seasons, "bad leads," and dry spells stop being a thing.

If you want to fill your pipeline this month (and beyond), let's map out how this system would look for you.

Click here and book a Roadmap Call

Talk soon,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

"Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action." - Napoleon Hill, author of Think & Grow Rich.

I see it all the time...

A painting company reaches out. They've worked with three or four coaches.

They have learned sales scripts, production management, and even some mindset tricks.

But a year later, they are in the same spot.

And that is because knowing what to do and actually doing it are not the same.

Here's how I look at it:

Coaching = knowledge and accountability

Marketing = putting that knowledge to work by filling your pipeline

In a perfect world, you'd invest in both. Learn and grow, while also keeping your crews busy.

But if you have to pick one:

No systems, no way to handle more jobs? Start with coaching.

Already know what to do, but don't have the leads? Marketing is the answer.

And the truth is… the companies that grow the fastest?

They combine both. Coaching helps them manage and sell better. Marketing keeps them busy and scaling.

If you already have the knowledge but need the pipeline to use it, book a call here

Click here and book a Roadmap Call

Talk soon,
Tyler Bains

P.S. Knowledge without leads goes nowhere. Leads without action become chaos. The winners balance both.

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

What if you could exclusively work with your BEST customers?

The people who pay the most, the quickest, and who give the most referrals.

That would be pretty sweet. Right?

Yet, many painting businesses' marketing efforts remain wide open, hoping for the best. That is how you end up with tire kickers, wrong neighborhoods, and projects you do not want.

So here is the simple fix we set up for clients when quality starts to slip.

It is a lookalike audience built from your best buyers.

We take your best 125 to 150 customers, upload it to Meta so it can match those people to real profiles, then have Meta analyze who they are and how they behave, and build a lookalike audience from them.

Now your ads are finding people who behave & are like your best buyers instead of guessing with broad targeting.

And as simple as it sounds, it makes quite a difference.

Real example from last month: A painting business came to us after working with a "premium" agency that pushed generic videos and broad targeting.

They told the agency the leads were off. Nothing changed. When they asked to target specific zip codes or better people, they were told it wasn't possible.

So they ended up switching to us, and we added an audience of their best customers.

After a week of having the ads live, their cost per quote has already dropped by 62%, and over 90% of estimates now match their ideal customer.

I want to clarify that this is not a magic trick.

All it is doing is using clean targeting & data. Pair that with some ads that show the jobs you want more of, and the whole thing clicks.

If you want me to map this out for your market and tell you straight whether it will move the needle, book a quick Roadmap Call.

Click here and book a Roadmap Call

If it is a fit, we will set it up the right way. If not, I will send you the checklist so you can run it yourself.

Talk soon,
Tyler Bains

P.S. Targeting decides the sale. It is hard to sell a $10,000 repaint to a person making $30k/yr. It is much easier at $300k/yr. Point your ads at the right zips and stop paying to quote the wrong people.

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

July 14th the ads went live. July 21st, he had seven jobs closed & texted me this...

Download

Now this isn't the norm, to be clear.

Results like this require trust-first ads, the proper targeting, and a proven sales process.

That is exactly what Gram had.

On top of that, Gram played his part.

He called his leads, went to the quotes ASAP, followed up daily, and invested in himself.

If you're ready to take the next step with marketing your painting business...

Click here and book a Roadmap Call

Talk soon,
Tyler Bains

P.S. 87.5% was a hot week for Gram, not his ongoing rate, and if it stayed there, he would be underpriced, more on this in the following email.

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Too many times to count, I have heard "we close at 80%".

Most of the time, it is 100% referrals and repeat customers.

That is normal and is a good sign.

But if you advertise at all, you will not have that & you shouldn't expect it.

If you are, you are probably undercharging. However, at the end of the day, I am not a coach, and that is something better discussed with them.

As a marketer, on Meta or Google, we plan for a healthy close rate. Usually, in the 35 to 45% range when your process is solid.

If you are already advertising, and you don't know your close rate by marketing source, use the resource below.

Marketing Audit Sheet

Run the sheet for the last 30 days.

You will see referrals vs ads side by side.

Set goals that match each source, then push volume where it makes sense.

Hopefully that helps.

Talk soon,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Meta has just pushed the largest update in years.

Whipping out THOUSANDS of advertisers overnight.

The same winning ad that carried accounts for years? Dead.

This is because the algorithm is no longer letting one broad ad dominate.

Instead it is using multiple concepts, and if your don't have enough, your account will starve.

I am getting on calls with dozens of painting companies (and even agencies) that are panicking right now.

They are running 3 maybe 4 ads in a campaign while Meta is comparing them against millions.

You just can't compete like that.

The only way forward is with creative diversity. Here is a quick breakdown of what that looks like (and how you can use it)...

Persona - The type of homeowner (busy parent with no time, design-driven, landlord protecting their property)

Desire - What they actually want (speed, status, long-term protection)

Awareness - Where they're at (unaware, problem aware, solution aware, product aware or most aware)

Mix those and you've got 10 to 12 unique ad concepts.

Launch them all, let Meta feed each to the right person, and you'll see your cost per lead stabilize instead of spiking.

We spotted this shift three weeks ago and rolled it out across painter accounts.

Some dropped acquisition costs by 183% while others stopped bleeding cash.

So if you haven't already, implement this.

If you want help with implementing this & dozens of other marketing systems to scale your painting business, schedule a call below...

BOOK A CALL HERE

Talk soon,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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78% of customers buy from the first company to respond to their inquiry. (Source: Lead Connect)

I saw this play out myself just last week. I was ready to make a purchase in similar size to most full exterior projects.

I called four different jewelers. Not one picked up.

It wasn't a weekend; it was 5 pm on a damn Tuesday.

The fifth jeweler answered right away. I gave them my card on the spot, and in five minutes it was done.

Not because they were cheaper or any different from other stores, but because they were the first to pick up the phone.

Your customers are no different.

When a homeowner fills out a form, they are ready to move.

If you don't respond or pick up the phone, they call the next painter.

The craziest part is that most painting businesses think they ARE responsive.

But when we track it, the average first response is seven hours later, sometimes even the next day.

The contractors who win have a system.

One very simple setup I am seeing that crush's it, looks like this:

Business Hours: Calls are answered directly by the owner/estimator.

Off Hours: Answering service or AI picks it up & if qualified, forwards it to the estimator or owner.

No "call you back tomorrow." Just a human (or a smart system) answering immediately.

This ONE tweak could be the difference between 6-7 jobs next week & wondering why your competition gets every job.

If you want help building a marketing engine that brings in these calls in the first place + enables you to make the most out of it....

BOOK A CALL HERE

Talk soon,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Last year, I kept running into the same problem with painters.

Their ads weren't "bad"... but they were missing the only thing that actually matters in the first 3 to 5 seconds... the hook.

And it was not just one or two people. It was almost every business we worked with. Same frustration, same outcome.

So what did I do? I went deep.

Over the past 12 months, I spent tens of thousands of dollars learning from some of the top internet marketers in the world. Guys like Alex Hormozi and Dan Henry, who have spent hundreds of millions testing ads.

I used their winning hooks + our millions in ad spend on painting businesses ads to adapt them.

That is what I want to give you today.

Download the PaintLaunch Hook Playbook

It does not cost you a dime, no catch. So if you are currently running ads or plan to soon, you will want to use this.

Best,

Tyler Bains

P.S. If you would rather have our team build and run the ads with these hooks for you, click here to schedule a call.

P.P.S. The hooks used in this email were from the hook playbook above

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Do you have marketing questions that are burning you at your core?

Perfect. I am currently getting our content plans together for Q4 & need your help.

So I am opening up my inbox.

If you have ANY marketing-related questions...

Hit reply and ask away.

Best,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Have you ever seen the same ad so many times that you scroll past it instantly?

That is ad fatigue.

And whether you realize it or not, your painting business faces the same problem when running ads.

So at first, your ads will hit hard. You'll get a bunch of leads, quotes... but then next week the results slowly taper off.

Nothing changes, but performance drops.

That is creative fatigue.

Because your ads have been shown to the same people so many times that they stop noticing.

It is not that the ad is not good, it's just that the audience stopped noticing it.

Meta now actually tracks this for you.

When about 25% or more of your creatives are fatigued, it is time to either swap them out or add some new content.

This content can be where you changed your shirt, the background, the angle, or the person.

You say the same message but differently.

If you have exhausted all the above and still see performance decline, it's time for new concepts.

That is enough to reset the algorithm and maintain strong, consistent performance.

And if you want to use an advertising system that tracks & adjusts for this automatically, then book a call below.

Schedule a Strategy Call Here

Best,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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If you want more commercial work but you are tired of living on job boards, bid sites, or cold calling... here is a free move you can run this week.

1. Pull a list of local partners in your area in minutes (realtors, property managers, general contractors, etc).

2. Download the list as a CSV.

3. Automate your first outreach (voicemail drop, SMS, email).

4. Follow up on all responses and treat them as a new lead.

Simple as that. I just recorded a quick YouTube walkthrough showing the exact steps, from scraping the list to what to do with them.

If you want to watch it, you can here...

https://youtu.be/o0wGXV8T1lA?si=WKsHIg5vNWuO_2OE

Best,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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If you are paying for leads (or grinding for them) and you are only calling them once, or twice... You are basically donating money to the platforms you buy them from.

Not because the leads are bad, because they don’t pick up on the first dial, but because you never actually tried to talk to the homeowner.

And in residential painting, the first real conversation usually wins.

This is top of mind for me because a lead-dialing platform (Dialer.io) just posted a data breakdown from a high-volume home service sales team & it found the SAME thing we have been talking about in our data for over a year now.

Here is what they found:

1. 5-7 dials per lead is the sweet spot. For them, 6.1 dials per lead equated to 67.7% of leads contacted.

2. 46% of the people who picked up did it in the first 3 dials.

3. Those early conversations accounted for more than 50% of the booked appointments.

So here is the point. You don’t need to call leads 20 times. That is usually just a symptom of the real problem, which is... You weren’t fast enough.

Here is a quick way to improve your response time.

1. Track it. If you don’t track it, you won’t know what your baseline is (use HighLevel or CallRail for this).

2. If you have a salesperson or admin, incentivize speed & forward notifications to them.

3. Implement automated follow-ups via text & email. Now, this isn’t as good as a call, but it still helps.

If you aren’t focusing on it because fixing your contact rate isn’t a priority right now, it should be.

If you get 50 leads/month and only contact 10, you’re wasting 40. Fix the contact rate, and you double the number of real conversations without buying more leads. You double the business.

Anyways, here is Dialer.io's screenshot so you can see the data yourself.

Now, if you want us to build you the system that brings in the leads & has the follow-ups in place...

Click here & schedule your strategy call.

Best,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David,

It is a question almost no painter can actually answer.

If you're running ads, maybe you see metrics like cost per lead. Maybe it feels okay, or maybe it feels high.

But the ad itself...

The hook, the script, the offer, the creative... almost no one knows how those actually stack up.

That is exactly the gap I wanted to fix.

So I built our Meta Ads Analyzer just for painting companies.

You answer eight quick questions, select your Facebook page, and in about two minutes, you get a breakdown that scores each ad on six things:

Hook

Headline

Ad copy

Creative

Offer

Script

Each ad gets an overall score plus a per-factor breakdown, with specific notes on what is working and what to improve.

The reason this is useful is just the data behind it.

When you audit your ads, you are getting them scored against the 47k+ painter ads we have analyzed.

It is based on what is actually converting for painters right now.

If you close the page before the report finishes, it just emails it to you.

Run your free Ad Audit

If you want help walking through your report once you have it, you can book a quick call, and we will go through it with you live.

Keep crushing it,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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You've got clients who genuinely love your work, the kind who'd happily refer you to anyone who asks.

And most painters finish that job, shake hands, and walk away, leaving all that goodwill sitting on the table.

Here's a thirty-second move that turns it into actual work.

After the final walkthrough, when it's clear they're happy, ask them: "Mind if we grab a quick photo? I'd love to post it... are you on Facebook?" Take the picture, post it, and tag them in it.

The moment they're tagged, it pings their account, and most people are more than happy to share it on their own page.

Now, every friend they have sees that someone they actually know and trust just got their house painted by you.

That's worth more than any ad you could run, because it lands as a referral instead of a pitch.

Then you make it easy to act on by dropping a line right at the bottom of the post, something like: "Friends with Deb? Mention this post, and we'll take $250 off your project."

This gives Deb's entire network a reason to reach out.

Do this after every job you are proud of. It costs nothing and can easily add an extra couple of projects each month.

Keep crushing it,
Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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If your painting company books less than 30% of your leads into estimates, you have a HUGE leak…

A company that recently partnered with us was dealing with just that.

And within three weeks, they have now booked over 90% of their leads into estimates.

Only one thing changed.

A REAL person now calls every new lead inside 5 minutes.

Now I cannot take credit for this, but when we get started, we make it VERY clear how important this is. They took that and ran with it.

As a result, their cost per appointment is below our average cost per lead.

Less than $60 consistently.

This is not normal, but it shows you how important speed-to-lead is.

I saw it myself last month.

For context, we are building a new service line - for this service, we need data.

I reached out to six data providers, and the first five took over 24 hours to get back to me, if they got back to me at all.

Only 1 got back to me the same day, within ten minutes. Guess who got the multi-five-figure contract?

It wasn't the companies that took days to get back to me, that's for sure.

They weren't the best-rated, #1 on Google, or referred to me… yet within 30 minutes, I knew they were the right fit.

If they had waited a day, I guarantee they would have lost me.

Homeowners are no different. 78% of homeowners WILL go with the first person to get back to them.

If it is not already a focus, make it one; it could make all the difference.

Talk soon,

Tyler Bains

P.S. If you do not have the capacity to answer every lead in two minutes, add things for them to do in the meantime. Anything from a scheduler to an auto-response can go a long way. Out of the six providers, only one let me book a time on the spot & they were my favourite… right up until someone faster picked up the phone.

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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David, the hard truth is the ad you love may not always be the ad that makes you the most money.

And it sucks. Trust me, I know the feeling.

You put effort, time, sometimes money into putting together an ad you think will crush… and then crickets.

Meanwhile, a simple photo of the team working is cranking away.

Why is that?

Well, simply put, some homeowners engage better with raw, unedited ads that look like you filmed them yourself.

Others want more modern, clean and professional.

Both are your ideal customers - they just engage better with different formats.

Because of that, you want to run both.

I have heard coaches, painters & marketers push on both sides of the spectrum as if one is better than the other.

The fact of the matter is both build your brand; they just do different things.

One shows how professional you are; the other shows there is a real person behind the company. Homeowners buy from both.

We actually found, after analyzing over 1,900 ads, that 18 out of the top 50 were more raw, native looking ads.

Test it in your next batch if you aren't already & see it for yourself.

If you aren't already getting consistent leads or just want another set of eyes on your marketing, schedule a call below.

Schedule a call here <--

We will go through your marketing strategy together and create a real roadmap to help you grow.

Talk soon,

Tyler Bains

Waveflow Marketing Inc D.B.A PaintLaunch, Victoria, British Columbia, Canada
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Hey David,

Tyler here. Your copy of Leads on Demand is ready.

Grab Your Free Playbook

Everything in this book came from working with over 100 painting companies across North America. Real money spent on ads. Real jobs booked. Organic, paid, and outbound, all of it.

If you only read one chapter this week, make it Chapter 12. It's a phone call that costs nothing, and it's the easiest yes in the entire book. Most painters could book a quote with it by Friday.

Read it. Use it. Then go get busy.

Grab Your Free Playbook

Talk soon,

Tyler Bains